Marketing campaign-AFFILIATE COMPANIES ONLY-New for 2020

Better Collective

- Very strong contribution by Better Collective, evidenced by their performance in 2020

- Unsurprisingly good from BC - 3,000% above average conversion is pretty astounding

- Hitting all the right spots this year. Well played in every way

Casino affiliate 

Bojoko

- Very strong growth and UK licensed focus

- Entry includes a number of clear examples against the scoring criteria

- Bojoko has experienced significant growth over the last three years having exploited the Airbnb / Trip advisor model.  They continue to be innovative with a number of new features which has allowed them to grow to 23,000 registered members. High level of focus on the quality of the content with all pages being written by online gambling experts

- I really like the concept, it’s a true affiliate giving customers choice who to choose, growth looks decent and operators managing the page ensures compliance and cost control

- It’s a clever idea and model and shows good growth

Sports affiliate 

Better Collective

- Noted expansion into new geographic and product markets organically and through M&A

- Another excellent year for BC and continuing to push the boundaries in the diversification of player acquisition as well as vertical expansion into esports and geographically positioning itself as a player in the burgeoning US market

Bingo affiliate 

Gambling.com Group

- Very impressive business

Affiliate programme 

Betsson Group Affiliates

- Innovation – Multi-region and multi-brand offering gives partners flexibility as to what works best for them.  Number of advertising tools available to allow affiliates to optimise their campaigns and track player activity. Advanced financial tools to ensure convenience for affiliates

- Brand messaging – presence at all major conferences, dedicated in-house design team to help create content/assets

- Acquisition/retention – good growth stats in the year, support affiliates through various tools, data and promotions calendar

- Relationship management – keep affiliates updated with all industry developments, regulatory / legal matters and also payment methods.  No negative commission carryover and tailored reward plans available. Natural language speakers in all major markets

- A very well run affiliate programme servicing a number of major global brands

Football betting operator 

Sky Betting and Gaming

- Comprehensive offering with a pulse of the players evolving expectations

- SkyBet's football offering continues to evolve and their drive to create unique markets is impressive. RequestABet created a whole new social media experience too which really engages customers

- Strong submission. Adapting to the Covid-19 situation while still thinking about the needs of the fan in a responsible way

Customer services operator 

Betsson Group

- Good focus on social responsibility e.g. proactively identification of high-risk behaviour with word analysis and by agents. Pro-active customer service with Clarabride, and call-me-back feature, are two more positives

- An impressive performance in many respects, across many channels and offering support in many different ways; good to see the importance of social responsibility embedded in the service

- Retention seems to be strong and there is a thorough system of training and evaluation.   Good use of tech and ongoing assessment

- Betsson have clearly put a lot of     thought and energy into this side of the business and have coped especially well with the challenges of Covid-19

- Impressive array of languages supported and early adoption of AI. Balanced blend of human and technology and good response times and first resolution metrics.

- A very impressive entry with great scores, systems and processes in place

eSports operator 

Unikrn

- The biggest and the best. They're a destination for e-sports players to the point they're now cross-selling back into sportsbook and casino

- Pioneers within the space, with a versatile platform

- Unikrn is showing rapid growth in turnover and is clearly investing heavily in its own technology which will support the need to innovate to thrive in this competitive market

-Good innovation and bespoke content. Established as a leader in the sector

Horse race betting operator 

RaceBets - Betsson Group

- Excellent submission. All criteria tackled and very good results

- Specialisation today is required over generalisation. Having focused on horse betting and handling both online and offline obligations, even charitable ones, makes this submission a winner

- RaceBets has demonstrated significant growth in multiple territories, demonstrating its ability to adapt to different markets and the quality of both its offering and use of marketing campaigns

In-play sports operator 

bet365

- Another very strong contender in a strong field. Impressive number of markets, events and sports, particularly on live streaming. Some innovations but more limited, but expanded virtual events coverage bodes well for a future where live sport may be limited for a while.  Good geographic coverage. Very impressive range of traditional and social media marketing, particularly social videos

- An impressive contender in a strong field, bet365 provided good examples across all the criteria for this award

- Simply remains the best in-play offering in the market

- Live streaming is unparalleled in the market and were very quick to market with new sports post lockdown

Mobile casino product 

Kindred Group

- By increasing payback to players and producing exclusive games, Kindred has grown its casino offering considerably, with mobile accounting for the majority of revenues

- Slick submission and like the increase in RTP to 98% and the benefit that had on financials too

- The 98% payback is innovative, has demonstrated growth within the industry and shows originality in terms of concept - e.g. Live Casino Championship. Impressive

Spread betting operator 

Spreadex

- An accomplished operator in the field, Spreadex has displayed impressive growth over the last financial year

Mobile sports product 

bet365

- On this occasion the biggest are the best. They spend plenty on marketing but their dominance has always come because their attention to detail is second to none and their products work

- bet365 leverages its competitive advantage (privately owned) and business acumen to make it undeniably, the market leading and most favoured sportsbook in the world

-  bet365 is a sports betting powerhouse. Control of their own technology has enabled them to build a market-leading product that works seamlessly. Clear commercial success and metrics demonstrate this

In-house product 

Novibet

- The scale of what Novibet has achieved is very impressive, not simply a component but a whole system. The commercial payback is against positive post-Covid-19 backdrop but is more than can be explained by that.  It appears differentiated by its comprehensive structure; covering core consumer services and back office demands., The largest-scale of the entries - a complete platform

- An impressive in-house platform with demonstrable impact on player numbers and engagement

Slots operator 

Paddy Power

- Strong use of brand and Jose Morinho personality

- Made up a number of consistently strong players in the market - the Flutter brand has gone from Strength to strength in the past few years. This year is no exception and Paddy Power Vegas has demonstrated a rare ability to produce innovative new products whilst ensuring RG / SG obligations are complied with - a fantastic example for the industry. Top score!

Marketing campaign 

Gala Bingo

- Good campaign, evidenced by the acquisition and outreach statistics

- LOVE LOVE LOVE GLORIA. Brilliant brand representation

Bingo operator 

Gamesys Group

- Gamesys’ presentation was compelling in terms of product, marketing and growth. I was drawn to the way they talked about their relationship with their players

- A lot of examples given of good marketing campaigns and also products. Answered questions well and strong performance in revenue terms shows evidence in works

- I liked their new jackpots and LOVED their response to Covid-19.  One word: impressive

Casino operator 

Kindred Group

- Kindred, 888 and PartyCasino would all have deserved this award for their exceptional performance this year in a tough category full of good entries. Kindred were the winners because they provided a clear concrete example of innovation regarding their 98% project as part of a standout submission

Affiliate of the year – FOR AFFILIATES ONLY 

oddschecker Global Media

- An excellent submission, evidenced by the results and performance as well as the delivery to the panel

- We liked the presentation and the rationale and the fact the BBC is prepared to reference them in coverage is a strong endorsement. The deck was slick, the numbers were great and that really reflected their brand. They had good, tangible examples of innovation, including thumbprint login, that delivered progress. The strategy is convincing and they are in a leadership position for a reason

Sports betting operator

bet365

- Really impressive growth

- Despite a challenging period for all, bet365 have really stood their ground

Employer of the Year

Gamesys Group

- Very competent blending of 2 workforces achieved by planning and a coherent message and backed up by good benefits and an impressive training offering

- Like the bottom up approach to culture. Employee nominations are good and retention rate is high. Positive outcomes and actions around D&I, good response to Covid-19 and CSR.     Solid

- Impressive array of employee motivation tools here

Safer gambling operator of the year

GVC Holdings

- Changing for the better and the 7 pillars is very comprehensive. Get the sense they are at the forefront of RG amongst the industry

- What they are doing is innovative and they’re looking at the bigger picture

- GVC is standing up and doing something for the better part of the industry

- Very in-tune with the evolving global SG landscape which is very important for a global group. Has made some pro-active decisions such as whistle to whistle ban and ending sponsorships, which will likely be followed by others or regulatory restriction

Mobile operator 

Betsson Group

- Betsson won due to the innovations they’ve had which were even played down a little bit by the presenter as some of their stats are seriously impressive year-on-year

Rising star 

Luckbox

- Luckbox was head and shoulders above everyone else

- Really interesting entrant to a growing/new market and may be the first to really nail this and compete with the larger books

- Great presentation – really on top of the business and it definitely feels like it is going places

Poker operator 

The Stars Group

- The things that Stars have done around their brand, the charity event, the prize pools etc have been really impressive

- Stars have had some really impressive headline campaigns this year and also if you look at market share in the US, they are just dominating

- They are great at continuously rolling out new forms of poker

Operator of the year 

Gamesys Group

- They continue to grow, it’s a really exciting business, the story just gets better and better for them

- Their reaction to the pandemic has been really good and really good for the industry